Okay, so you're starting your own home business and you're trying to decide how much personal info about yourself you should give to your prospects. Should you give a lot, a little, none? What info should be made public and what do you want to keep private? Unfortunately, there is no answer to this question that is going to turn out 100% wonderful for everybody. There are pros and cons to giving out a lot or a little information. This article is going to cover them.
Let's suppose we decide that we're going to play this close to the vest. In other words, we're going to tell prospects very little, if anything about ourselves. What's the downside to this. We'll cover the upside when we actually go over the problems with giving info over the Internet. The downside is trust. The less that anybody knows about you, the less likely they are to trust you. Think about it. You go to a site with no way to contact the person. No phone, no Skype, not even an email address. How likely are you to trust the person, especially if you don't even have a name for the person.
As you can see, giving too little info can cause credibility problems which lead to major trust issues. But what's the upside? Well, let's move on to giving lots of info about yourself. You give your real name, an email address for people to contact you at, a Skype contact so that they can actually buzz you directly, a cell phone so that they can call you any time of day or night and even a mailing address so that they can send you real snail mail.
Obviously, the upside to this is major trust. I mean let's face it, if you know every little thing about a person and how to contact them, you're going to be more likely to want to deal with them. This probably will translate to more sales in the long run. However, the downside to this is privacy. Not just privacy but actually having any kind of a life. Imagine your business really explodes. How many phone calls and Skype pings do you think you're going to get on a daily basis? Trust me, it can get quite insane.
Therefore, you have to balance how much info you want to share with how much money you want to make. This is a personal decision that everybody has to make for themselves. I'm just pointing out the good and bad to both extremes. Yes, there is a middle ground (maybe an email address and PO box to send things to) but everybody is going to have to find that middle ground on their own because each person will have a different tolerance level to intrusions.
To YOUR Success,
Steven Wagenheim
Looking for a solid 4 step plan to building your own business...FREE? Pick up my free report at http://www.stevewagenheim.com/4steps.html and get started TODAY!
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